The U&L&J

• The meaning of the letter U

  The letter U stands for Unite, symbolizing solidarity and collaboration, signifying that Uphos will grow and achieve greatness together with its partners. Additionally, U phonetically resembles "You," representing customers, loyal supporters, and users of Uphos products, demonstrating the brand’s unwavering commitment to delivering exceptional service.

• The meaning of the letter J

  J stands for Just, meaning "only" or "exclusive." It signifies Uphos’s dedication to excellence—focusing solely on creating the best. For 20 years, Uphos has tirelessly devoted itself to the research and design of professional, eco-friendly, and practical products, earning numerous patents and recognition from top-tier international sports events.

• The meaning of the letter U&L&J

  The most ingenious aspect of U is that L and J seamlessly form the shape of a championship trophy, symbolizing Uphos’s leading position as an industry pioneer. Inside the "trophy," a simplified graphic represents the brand’s core sports offerings, which can be flexibly adapted for different sports.

The H&S

• The meaning of the letter H

  The letter H represents High, embodying the brand’s pursuit of excellence, strength, and upward momentum. On the right side of H, a creative dot-and-line design resembles the Chinese character for "person" (人), highlighting the central role of "people" in the company’s development. This element underscores Uphos’s people-centric philosophy and its belief in mutual support. The "person" serves as the foundation, lifting the entire logo—a perfect reflection of the brand’s belief in "human determination overcoming all" and the harmony between humanity and nature.

• The meaning of the letter S

  The letter S stands for Sport, symbolizing movement, youth, and passion. The design of S draws inspiration from the dragon, the totem of the Chinese nation, representing heritage and legacy. This emphasizes Uphos’s pride and responsibility as a national brand, resonating with the logo’s primary color, Chinese red. Positioned at the forefront of the logo, the dragon appears to lead the entire brand forward, signifying Uphos’s ambition to take root in China while expanding globally, promoting its national brand to the world.